Locksmith Google Maps Optimization

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Word of mouth has always been a key component to helping lock shops around the country grow and obtain new customers. While this is still true, it is taking shape in a much more digital form.

Google Business Profile provides customers with an easy-to-digest, simple glance at a business. With it, potential customers can find out your address, phone number, view photos, see reviews, your products, and find quick answers to their burning questions.

Google Maps is Very Powerful

Google Maps is powerful because potential customers use it to make quick decisions. An article on Search Engine Land states “local searches lead 50% of mobile visitors to visit stores within one day.”

A study published on Search Engine Land showed that 88% of consumers trust online recommendations just as much as they do the personal recommendations they receive.

These quick glances and judgments should not be viewed as an attack on your shop or website but rather as a call to action to ensure that you have a worthwhile Google Business Profile listing that complements your business.

Benefits of Google Business Profile Optimization

If someone is searching for the exact name of your lock shop, they probably are already aware of you. They might even be a returning customer. However, what if someone is searching for a specific locksmith service they need? What if they are searching for phrases such as:

  • Automotive Locksmith
  • Car Key Programming
  • Lockout Service
  • Residential Locksmith

You’ve probably searched Google for a specific service and seen a few businesses pop up for that term on the map. Those details that you see are pulled from their Google Business Profile listing.

Sometimes, just by having a Google Business Profile listing, your lock shop can get pulled into that list. The sheer fact these businesses pop up is crucial to organic searches and makes them fundamentally important.

Get Professional Help With Your Google Map Listing

Improve The Health of Your Website

Were you aware that Google Business Profile is essential for Local Search Engine Optimization because it enables your lock shop listing to appear in local search results for the services you provide that customers are searching for?

Your primary website could very well be helped in rankings just by making sure you have a filled-out Google Business Profile listing.

Display Your Services/Reviews

You can also utilize your GBP listing to help advertise basic information about your business such as specific lock services, your business hours, payments accepted, and more. By doing this, you are adding your business information into Google’s Local Search Index. These simple actions can help attract customers.

Another way to raise your lock shop’s profile in the eyes of Google is to have customers add reviews to your GBP listing. 5-Star reviews from your customers can increase the visibility of your shop which will increase the likelihood that customers searching for you or your service will give you a call.

Stay Relevant With Posts

To make the most of your Google Business Profile, you’ll want to make sure you keep it updated with posts, respond to customer reviews, list out your products and answer customer questions.

Because this can be a confusing and time-consuming process, let The Locksmith Agency help you maximize results.

Personal, Customizable Service

The Locksmith Agency prides itself on being a locksmith resource for locksmiths by locksmiths. To that end, we work with each client to make sure their listings reflect the services they focus on out in the field.

By working with you to get an understanding of the services you specialize in with the products you feature, we strive to make sure your listing works just as hard as you do to drive traffic to your website and calls to your phone.

Whether you’ve tried tackling GBP updates on your own or are looking to get started, let The Locksmith Agency be your Google Business Profile resource. Our team of specialists has worked with both single locksmith shops to larger entities. Our experience coupled with our constant industry training makes us the perfect partner to keep growing your business.

Do you want to rank in the local 3-pack on Google Maps?

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